Designed for impact.
A New Way To Buy Growth Audiences.
Designed Around Audiences First, Where Culture Speaks.
Sigma Audio, powered by MediaCo, unifies premium audio inventory, influential talent, and culturally rooted content across Hispanic, African American, and Asian American audiences under one strategic umbrella.
Our purpose is simple:
Make multicultural audio easier to plan, buy, optimize, and prove.
Sigma Audio Networks Was Built to Reach Up to 150 Million Multicultural Consumers Through Audio-Led Cross Platform Solutions
| Audience Segment | Buying Power (Aprox.) | Notes |
|---|---|---|
|
Hispanic |
$2.4T (2024) |
Fastest growth, now major economic force |
|
African American |
$1.8T (2024) |
Large, loyal consumer base |
|
Asian
American |
$1.3T-$1.9T |
Rapid income/wealth
growth; high digital adoption |
|
Combined Multicultural |
~$7T (2025 projected) |
Encompasses broad consumer influence |
MULTICULTURAL CONSUMERS HAVE SIGNIFICANT SPENDING POWER
The spending power of Black, Hispanic, and Asian communities, combined and respectively, exceeds the GDP of many countries around the world
AUDIO IS WHERE MULTICULTURAL AUDIENCES SHOW UP MOST
Audio complements TV strategies by extending reach multicultural audiences.
RADIO STILL DOMINATES AD-SUPPORTED AUDIO
AM/FM radio commands the largest share of ad-supported audio listening, outperforming podcasts and streaming combined.
The Power & Reach of Sigma Audio Networks
0
%
of Sigma Audio Networks’
18–49 audience
is exclusive to Sigma
0
%
Higher TSL than national radio average, delivering a loyal audience.
0
%
Hispanic Market Coverage
We are made for today’s advertising needs
Cost efficient
Delivering the fastest growing audience and buying power
Turn-key
