Capabilities
Smarter Audio Starts Here.
Data-driven insights meet cultural intelligence.
Sigma Audio combines data-driven insights with deep cultural intelligence to help brands reach today’s growth audiences with measurable ROI.
Powered by MediaCo’s expansive digital ecosystem, Sigma Audio gives advertisers access to a full suite of modern audio and video environments including: podcasting, audio streaming, OTT, on-demand content, and social media integrations extending impact well beyond traditional broadcast.
Our audience-led approach ensures campaigns are planned and activated across the right platforms, moments, and formats to maximize efficiency, performance, and return, while maintaining cultural relevance at every touchpoint.
Digital streaming & on-demand audio
Social strategies
Content Creation + Influencer Campaigns
Advanced audience targeting
Performance optimization & insights
Cross-platform amplification
A True Service Model
Sigma Audio supports agencies across the full lifecycle:
Planning
Audience strategy, reach modeling, CPP efficiency
Creative
culturally relevant, high-quality audio production and talent when clients lack assets
Audio Distribution channels
broadcast, streaming, podcasts, and emerging formats
Extended full-service offerings
Live events, livestreams, and social media extensions
Measurement
guidance on brand studies, MMM, and audio effectiveness