About Us

Sigma Audio is an audience-first, minority-owned multicultural audio network built for how media is planned, bought, and activated today.

We organize audio around who brands need to reach, not just where ads run. By combining strategic planning with culturally rooted programming, creator-led content, and real-world experiences, we deliver reach and scale that feels relevant—not generic.

Powered by MediaCo’s heritage stations in the nation’s top markets, along with innovative digital and experiential offerings, Sigma Audio helps brands show up where culture lives—and be heard in meaningful ways.

Minority and Women-Owned Audio Experts

As a certified minority- and women-owned business, Sigma Audio brings decades of experience connecting brands authentically with multicultural audiences without compromising scale, efficiency, or performance.

Our leadership and teams understand the nuance behind multicultural growth and design audio strategies that respect cultural distinction while delivering measurable results for agencies and advertisers.

Built for Today’s Complex Growth Audiences

Each audience is culturally distinct and requires a tailored approach.

Sigma Audio delivers:

In-language, in-culture Hispanic audio
Talent-led African- and Asian- American programming anchored by trusted voices.

We modernize audio buying by

Extending multicultural reach efficiently and at scale
Providing culturally relevant audio without managing multiple vendors
Enabling fast activation of scatter and opportunistic buys

One Platform. Total Multicultural Reach.

Sigma Audio offers a fully integrated network that combines national radio scale with the influence of local heritage stations. Our platform extends across digital streaming, on-demand audio, experiential events, and creator integrations all amplified through the broader MediaCo ecosystem.

The result: simpler buying, broader reach, and deeper cultural connection—on one unified platform.

Rooted in Heritage. Powered by Culture.

Sigma Audio is powered by MediaCo’s trusted heritage stations, influential cultural creators, and nationally recognized programming that shape how multicultural audiences listen, engage, and connect every day.

Sigma Audio is Home to Iconic brands

THE SIGMA AUDIO TEAM

Elisa Torres

CEO & PRESIDENT

Elisa is an award-winning leader in multicultural audio who has built and scaled national networks reaching over 60 million weekly listeners. Named one of Radio Ink’s Most Influential Women in Radio, she has launched industry-defining platforms including ABC Radio Networks en Español, ESPN Deportes, and AIRE Radio Networks, while helping grow some of the most influential syndicated talent in Hispanic radio.

Gavy Insignares

SVP, Operations & Strategy

Gavy is a bilingual media executive with nearly 20 years of leadership across sales, marketing, digital, and production. A founding operations leader behind a major Hispanic media division’s national expansion, she is known for turning strategy into scalable, results-driven execution. Recognized as a Radio Ink’s 30 Under 30 Superstar, she brings a collaborative approach to driving efficiency, innovation, and growth.

Jason Corelli

SVP, Intergrated Audio Sales

Jason Corelli is a general and Hispanic market media leader with more than 12 years of experience across audio and digital media. He has led national audio efforts at Aire Radio Networks and held senior leadership roles at Entravision Communications, building strong partnerships and helping brands connect with audiences in authentic ways. Known for his steady leadership and relationship-driven approach, Jason enjoys traveling and spending time with his wife and two children outside of work.

Martha Yepes

Administrative & Sales Specialist

Martha is our Administrative & Sales Specialist who keeps everything running smoothly and teams moving forward. She’s driven by building strong relationships and finding solutions that help everyone succeed. Outside of work, she enjoys exploring new adventures with her husband and their two daughters.

Mercy Marrero

Director, Traffic & Planning

Mercy brings deep industry knowledge, strategic insight, and strong leadership to every project. She’s passionate about driving efficiency and delivering results. Outside of work, she enjoys spending time with her family and exploring new local restaurants.

Blanca Navas

VP of Platform Distribution

Blanca Navas is a strategic media executive specializing in national audio distribution, affiliate growth, and multicultural audience development. She builds scalable syndication frameworks that align talent, content, and platform strategy to drive revenue and market expansion.

Ginger

Chief Dog Officer

Our Chief Dog Officer leads with pawsitive energy and zero tolerance for low morale. She’s responsible for office happiness, mandatory walk breaks, and reminding everyone that treats (and kindness) go a long way. A true culture driver—equal parts loyal, lovable, and professionally distracting.